Meta
Meta is the company that owns Instagram and Facebook (plus WhatsApp). In advertising, βMetaβ usually refers to Meta Ads Managerβthe tool you use to create, target, and track ads on Instagram and Facebook. π
Instagram Ads β a practical overview π£
Instagram ads are paid placements (powered by Meta Ads Manager) that let you reach specific audie...
Meta Pixel & Conversions API (CAPI) β what they are (and why they matter) ππ
BothΒ Meta Pixel and CAPI are tools that help Meta (Instagram/Facebook ads) measure results and op...