Google Ads
Google Ads: Google’s platform that lets businesses pay to show ads across Google Search (when people look up things), YouTube, Google Maps, Gmail, and lots of websites/apps in Google’s partner network. You choose a goal (like clicks, leads, or purchases), set targeting (like keywords, location, audiences), and usually pay per click (CPC) or per 1,000 views (CPM)—with Google deciding when to show your ad based on your bid and ad/landing-page quality. ✅