Ads
How do I run ads (on Google, Instagram, etc.)?
Terminology
A structured glossary of the most common terms you’ll encounter in online ads (Google, Instagram/...
Online Advertising Terminology — A Practical Overview 📣
Below is a structured glossary of the most common terms you’ll encounter in online ads (Google, I...
Anki Cloze Cards — Online Advertising Terminology 📣
🧱 Account Structure & Core Building Blocks An ads {{c1::Account / Business Manager}} is the “co...
Meta
Meta is the company that owns Instagram and Facebook (plus WhatsApp). In advertising, “Meta” usua...
Instagram Ads — a practical overview 📣
Instagram ads are paid placements (powered by Meta Ads Manager) that let you reach specific audie...
Meta Pixel & Conversions API (CAPI) — what they are (and why they matter) 📍🔗
Both Meta Pixel and CAPI are tools that help Meta (Instagram/Facebook ads) measure results and op...
Google Ads
Google Ads: Google’s platform that lets businesses pay to show ads across Google Search (when peo...